
Kaylee is a creative, results-driven communications professional with experience in social media across the sports and higher education industries. A graduate of Louisiana State University with a bachelor’s degree in mass communication, she has spent years developing campaigns that are both engaging and strategic while staying true to each brand’s unique voice and goals. She believes effective social media content requires intention and adaptability, and that no two platforms should be approached the same way.
Working in sports, Kaylee has developed a strong adaptability to the ever-changing industry, giving her an edge in social media. With a deep understanding of brand identity and audience behavior, she leverages current events to drive engagement and retention.
In her work as a Social Media Coordinator, Kaylee values authentic engagement and meaningful connection. She sees each client or project as an opportunity to build strong brand-to-consumer relationships, with digital platforms as the tool that brings them closer together.
Outside of work, Kaylee enjoys cooking, watching baseball or football, and trying new restaurants. She unwinds by reading and is always up for starting a new show.
Kaylee is most likely to always have snacks in her purse.