Katie brings over 20 years of experience in developing and executing successful branding and marketing strategies for a diverse range of clients. She approaches every creative project with a focus on strategy, ensuring that each decision is rooted in a sound rationale and aligns with the client's business goals. She has years of experience overseeing and implementing integrated advertising campaigns, TV production, copywriting, brand transformations, and digital and social marketing.
Katie has an innate ability to bring a vision to life. She has a knack for understanding the heart of a brand and the challenges that clients face on a daily basis. This comes from her in-house experience managing creative for Blue Cross and Blue Shield of LA and Raising Cane's during their years of brand growth. Her ability to navigate these challenges and steer creative toward success makes her a valuable partner for our clients.
With a background in graphic design and a passion for storytelling, Katie communicates complex ideas through meaningful and impactful creative solutions for her clients. Her expertise in brand strategy, integrated campaigns, and digital marketing has helped numerous clients achieve their business goals and increase their brand visibility. She has been recognized with many awards over her career, including Advertising Awards, PRAL Lantern Awards, The Davey Awards, Healthcare Awards and The Telly Awards.
Katie's entrepreneurial spirit is crucial to our brand development process. She pivots quickly when needed and keeps clients on track toward their goals. As a leader, Katie is known for her collaborative approach and ability to inspire creativity and innovation in her team. She believes that every member of the team has valuable insights and ideas to contribute and encourages an environment of open communication and constructive feedback.
Katie’s leadership skills are grounded in her commitment to mentoring and developing her team members. She recognizes the importance of investing in the growth and development of her team and takes an active role in coaching and providing constructive feedback to help them reach their full potential.
Katie is: Most likely to release a new album.