Caleb Vedros is a creative producer and storyteller with experience across sports, branded content, and digital media. From covering championship runs in the SEC to producing athlete-focused content in the NIL space, Caleb has built a career around capturing moments that connect with people. With a background in film and the sports business, he brings a mix of creative vision, production experience, and relationship-building to every project.

Before joining SASSO, Caleb worked in collegiate athletics at both LSU and Clemson, producing content for programs including Football, Men’s Basketball, Gymnastics, Beach Volleyball, and Soccer. His work ranged from cinematic storytelling and game coverage to brand-integrated series and athlete content, collaborating with coaches, athletes, and partners to create engaging digital campaigns. He was also part of freelance creative teams covering events like the Sugar Bowl, helping deliver fast-paced content on some of college football’s biggest stages.

At SASSO, Caleb helps bring stories to life through concept development, production, and post-production across a variety of clients and platforms. He enjoys building content that feels authentic, visually strong, and rooted in real emotion rather than simply chasing trends.

A Louisiana native and LSU MBA graduate, Caleb spends his Saturdays in the fall with 102,321 of his closest friends in Death Valley. He also enjoys spending time with friends and family and playing in beach volleyball tournaments throughout the summer.