Leading Agency Promotes Award-Winning Creative Director to the Position
Baton Rouge, LA (May 9, 2022) – SASSO, one of the South’s leading full-service marketing and advertising agencies, announces the promotion of Katie Swetman to Chief Creative Officer. Formerly the Creative Director, Katie has spent over 10 years with the agency, leading creative projects for some of the most recognized and respected brands. Katie's promotion to Chief Creative Officer is effective immediately.
As Chief Creative Officer, Katie will lead the agency's creative team and oversee all aspects of the agency's creative output. She will report directly to the Chief Executive Officer and be essential in driving the agency's strategically creative success. Swetman’s commitment to mentoring and developing team members, coupled with her dedication to sound rationale and aligned decision-making, make her a valuable asset to any creative project and especially valuable to SASSO’s leadership team.
“Katie has been an integral part of our agency’s growth over the past 10 years,” says Stan Levy, Founder and Chief Executive Officer of SASSO. “She has not only shown phenomenal creative talent and problem solving for our clients but has also provided outstanding leadership for our team. SASSO has exciting times ahead, and she will continue to help deliver excellence for our clients to help further their growth.”
Swetman has a proven track record of creating impactful and award-winning campaigns for regional and national brands, including Coca-Cola, POWERADE, Mary Bird Perkins Cancer Center and Louisiana Department of Health. Her superior creative direction has continuously been recognized with numerous awards, including those from American Advertising Federation, The Telly Awards, The Davey Awards and Healthcare Advertising Awards.
"I am honored to take on this new role and lead the agency's talented creative team," said Swetman. "As I am more confident in our team of creatives than ever, I look forward to connecting with our clients to create breakthrough work, driving their business forward and solidifying SASSO's position as a leader in the industry."
Swetman’s promotion also comes during a rapid season of growth for the agency. Over the past year, SASSO has steadily won new clients and onboarded new team members including many on Swetman's creative team. As SASSO continues to grow, the search for top-tier marketing and advertising strategists and creatives will continue. To learn more about SASSO, its superb company culture and opportunities to join the team, visit www.sassoagency.com.
About Katie Swetman:
With over 20 years of experience in art and creative direction, Katie Swetman is a seasoned creative professional who excels in developing and executing branding and marketing strategies. Combining her passions for graphic design and storytelling, Katie has a unique ability to communicate complex ideas through meaningful and impactful creative solutions for her clients. Her expertise in brand strategy, integrated campaigns, and digital marketing has helped numerous clients achieve their business goals and increase their brand visibility. Swetman formerly worked in-house for Blue Cross Blue Shield of Louisiana and Raising Cane’s prior to joining SASSO in 2013. Since joining SASSO, Katie has led the agency to numerous award-winning campaigns for clients such as Coca-Cola, POWERADE, Louisiana Department of Health, PediNotes, Skylake Ranch, Cajun Pop and more.