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research + strategy
Branding + Design
Creative + Production
Media Planning + Buying
Digital Marketing + Content
Social Media + Influencer
Public Relations + Activations
Website Design + Development
Analytics + Reporting
CHALLENGE
One of the US leaders in mixed-use lifestyle destinations, Trademark Property Company's purchase of Perkins Rowe called for a revitalization of the brand and the property. In the age of online shopping, Perkins Rowe was always in search of innovative strategies to market their unique offerings and position the development as a desirable place to be.
SOLUTION
SASSO led a full rebrand for Perkins Rowe. We then developed and implemented a multi-media advertising campaign, featuring top locally-based social media influencers, interactive design spaces across the property to increase user generated content and in-person experiences. Our message that Perkins Rowe is a "daily destination" proved to be a growth catalyst for the property and brand.
We produced a large amount of content to be utilized for both traditional media and heavy consumption of digital and social media including a number of brand story versions and video shorts.
We also highlighted Perkins Rowe’s offerings through a variety of internal and out-of-home campaigns.
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We also developed creative and public relations strategies .to support community events at Perkins Rowe like Rock N Rowe, Wild Day, Santa Rocks the Rowe and others. SASSO handled all aspects of event marketing including design, production of event videos and media relations.
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