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SERVICES
Research + Strategy
Branding + Design
Creative + Production
Media Buying + Planning
Digital Marketing + Content
Social Media + Influencer
Website Design + Development
Analytics + Reporting
CHALLENGE
The origin story of Walk-On’s is a genuine American Dream. Their founder, Brandon Landry, made his way from the basketball bench to successful restauranteur, with several locations across Louisiana. But he and co-owner Drew Brees are always dreaming bigger. Shortly after Drew was brought on board, they made the decision to expand the brand’s footprint nationally through franchising. They needed an agency partner to position and grow them from a regional brand to a major national player.
SOLUTION
To tell the true story, we had to immerse ourselves in the brand culture and understand the core of why Walk-On’s should be a national contender. We encapsulated the message through origin stories that embodied the spirit of Walk-On’s. We conceptualized campaigns that delivered mouthwatering visuals and were utilized in both mature and new markets. SASSO partnered with Walk-On’s to develop and execute an integrated multi-media strategy and help drive rapid growth for the company.
How can you make your presence known? Recruit a fan favorite to spread the word. We asked Drew to enjoy a juicy burger on camera to help make Walk-On’s cuisine irresistible to viewers.
Using familiar faces in new spaces, SASSO produced video content to reach new fans. Among them were national television personalities, a legendary basketball coach and a true sports hero.
Every day is game day at Walk-On’s. We created a campaign that draws on inspiration from fans, teammates and the big game to attract visitors to new franchises.
SASSO's TV direction gave viewers a mouthwatering taste of a unique dining experience in a true game day environment. Our client's success is always our main goal and SASSO is always happy to go the extra mile to get the win — even when it involves things like designing and constructing a full kitchen set.
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