California-based Skylake Ranch reached out to SASSO to give a modern facelift to their logo, branding, and packaging for their line of pomegranate products currently sold in numerous stores across the golden state, including Whole Foods and Raley’s. Our approach included a brand exploration and creative discovery to really pinpoint the look and feel of this family-owned brand as they evolve into the contemporary marketplace and expand beyond California.
Our challenge was to convey this that this premium, small-batch product is ready to compete on a national level. We accomplished this by crafting an established brand look through modern graphic elements and specialized messaging to highlight their unique selling points. The color palette is fresh and expanded to bring individuality to each product while creating an overall cohesion in the brand now known as Skylake Ranch Pomegranate Provisions.