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The Brief


Perkins Rowe, Baton Rouge’s premier mixed-use lifestyle community, partnered with SASSO to give its brand a facelift for the first time since opening to the public in 2007. SASSO rebranded and positioned Perkins Rowe as a vibrant, daily destination. SASSO also created and implemented a multi-media advertising campaign featuring top locally-based social media influencers in a day-in-the-life at Perkins Rowe setting. We also created signage and interactive design spaces across the property to increase user generated content and experiences that would be enhanced through social media.

 
 

Building A Brand With Influence

Ads and online content were produced in a variety of lengths for traditional :30 second television commercials as well as a number of brand story versions and video shorts for social and digital consumption.

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a Time for Help

When the worst flood in Louisiana’s history struck, immediate needs grossly outpaced available resources. Perkins Rowe stepped up to make a difference and enlisted SASSO to guide them to success. SASSO developed a full brand package for Relief at the Rowe, the name chosen for the mixed-use development's event to benefit flood victims. SASSO handled all aspects of the event's marketing including design, creative strategy, public relations and even the production and digital distribution of an event promo video. 

 
 

Socializing with Elfie

Perkins Rowe needed to incorporate a fun and creative holiday social media campaign alongside its standard social media promotions for the month and turned over the reins to SASSO. In response, we created the Elf on the Shelf campaign to target local families and shoppers 18 years and older who show an online interest in shopping, seasonal sales and the holidays. 

 

 
 
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making the holidays a snap

SASSO created and placed a Snapchat geo-filter to promote Perkins Rowe's annual holiday event — Santa Rocks the Rowe — to engage with event attendees . 

 

Santa Rocks The Rowe

SASSO's public relations efforts helped attract thousands to the Santa Rocks the Rowe event, Perkins Rowe's signature holiday celebration. Promoted social media posts reached over 40,000 users and were shared more than 300 times. 

 

 
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Branded Property

When new property owners wanted a new look and feel for internal branded collateral, SASSO went to work on a new corporate brochure to highlight the development's unique selling points.

Destination everything

Perkins Rowe is Baton Rouge's premier mixed-use development. SASSO highlighted the client's unique offerings through internal and out-of-home campaigns designed to position the development as a desirable destination. 

 

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