Synergy Industrial Group incorporates a complete network of safety, medical, consultancy and workplace validation services for the oil and gas industry. When it needed to grow its recognition within its own industry as a high-tech resource, SASSO stepped in to create and execute a brand strategy to clearly communicate a complicated technology product in a style that was easy to understand by multiple audience segments.
Over time, the eVAL team compiled massive amounts of technical information on the product’s functionality and capabilities. After extensive review, SASSO used the most relevant information to create messaging strategies that could be digested by business prospects and target consumers.
WHERE HIGH TECH MEETS SIMPLICITY
SASSO created an animated explainer video to position eVAL as an expert in comprehensive competency solutions and demonstrate the product's capability, flexibility, and ease of use. This powerful tool was perfect for online distributions, tradeshows and in-person business development.
LOOKING THE PART
eVAL needed to be recognized as a high-tech resource, so SASSO built a brand personality to position eVAL as an approachable, technology-focused, solution-based provider. A tagline, "Competency Verification Reimagined", was also created to accurately convey the benefits of eVAL to consumers. Lastly, SASSO transformed the brand’s look and feel to appear more consistent with that of a sleek, high-tech company through the materials, language and visuals it created.
CONVEYING THE MESSAGE
SASSO developed a variety of collateral pieces and sales tools for use at industry trade shows and in-person demos.
A sleek brochure design was created to help distinguish eVAL from its competitors.
SASSO utilized postcard-sized collateral pieces to deliver key eVAL messages in a condensed format
SASSO called out eVAL's most appealing features in a simple and concise one-pager.
THE BIG BANG
eVAL’s presence at trade shows was something new to the brand. It needed the right tools to make a memorable first impression. SASSO created a customizable trade show display that could be constructed easily and quickly at trade shows, conventions and training events.
ATTRACTING A CROWD
eVAL’s website would act as the main gateway for consumers. SASSO developed a concise, one-page scrolling site built responsively for mobile that mimicked the look and feel of its new brand and personality.