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The Brief


As one of only three agencies authorized to place media on Coca-Cola’s behalf and one of only five agencies trusted to work on creative, digital, and social media projects, SASSO has become one of Coca-Cola’s chief marketing allies. Whether it’s pillar campaigns throughout the year like Share a Coke, football or holiday campaigns, or new product launches like Coca-Cola Orange Vanilla, the SASSO team works with this iconic brand to deliver growth across multiple regions throughout the US.

 
 

Bold Flavor. Bold Marketing.

Orange Vanilla Coke and Orange Vanilla Coke Zero Sugar were the first Coca-Cola trademark flavor innovations in over a decade. So, Coca-Cola executives wanted to make a splash nationally with the roll out. SASSO developed specific creative and unique media placement to help ensure the new product’s exposure was big and bold.

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Share Moments And Ideas.

“’Share a Coke’ has become a rite of summer for our fans,” said Jaideep Kibe, Vice President, Coca-Cola Trademark, Coca-Cola North America. This campaign continues to be successful, and SASSO was charged with developing innovative and new ways to share it. Through evaluating and segmenting out audience groupings, we reached people through traditional, digital and social media efforts for the campaign. Social and video content was also utilized to engage with consumers.

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Coach & Coke Combo

Football season is Coca-Cola season. There is no better way to make that connection than Coke showing support for their coaches and teams. With bold copy and a personal feel, we leveraged out-of-home and radio creative to engage with fans of some of the most popular teams through media placement across numerous markets.

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Delicious Marketing

Ongoing messaging and media placement by SASSO in numerous markets allows for Coca-Cola’s brand awareness to continue to grow. Through both traditional and non-traditional marketing and advertising, the SASSO team is always pushing the marketplace for new ways to promote the brand.

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Capturing The Essence

As the longest presenting sponsor of the ESSENCE Festival, Coca-Cola has supported the event for nearly 25 years. This annual gathering, which attracts as many as a half a million people, is a celebration of culture, connection to community, and empowerment for African-American women. SASSO helped present the partnership between Coca-Cola and ESSENCE through unique placement of media leading up to and throughout the event in key markets like Atlanta, Birmingham, New Orleans, and others.

 
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